QR Codes Become Regulatory Infrastructure: What GS1 Sunrise 2027 Means for Global Retailers
QR codes are shifting from marketing tools to compliance necessities, driven by regulations like GS1 Sunrise 2027, the EU Digital Product Passport, and food traceability laws.
Why this matters for your business:
For retail and F&B businesses in Global, this shift means that QR codes on products must now comply with a growing list of regulations, not just serve as marketing tools. By 2027, all point-of-sale systems must be able to scan 2D barcodes, making it essential to update packaging and supply chain processes. Non-compliance could result in fines, supply chain disruptions, or being locked out of key markets. Businesses should start planning now to integrate GS1 Digital Link standards into their products to ensure future-proof compliance.