The global transition to 2D barcodes by 2027 is set to revolutionize retail, offering enhanced data capabilities and consumer engagement. US businesses must prepare for this change.
Why this matters for your business:
For US retail and F&B businesses, the Sunrise 2027 transition means rethinking barcode strategies to stay competitive. Early adopters can leverage 2D barcodes for better inventory tracking, faster recalls, and enhanced consumer engagement through digital content. This shift also aligns with increasing consumer demand for product transparency and sustainability information. Businesses that delay may face operational inefficiencies and miss out on marketing opportunities. Preparing now—by upgrading systems and adopting GS1 Digital Link—can future-proof operations and build consumer trust.
GS1 Digital Link QR codes can store up to 7,000 characters, enabling detailed product information like batch numbers, expiry dates, and allergens on food labels.
Why this matters for your business:
For US food and beverage businesses, adopting GS1 Digital Link QR codes is a strategic move to meet rising consumer demand for transparency and traceability. This technology allows you to provide detailed product information, such as allergens and sourcing, directly on packaging, building trust and loyalty. It also helps comply with US regulations like the FSMA, which emphasizes traceability. Moreover, the dynamic nature of these QR codes enables real-time updates and marketing opportunities, giving you a competitive edge in a crowded market.
A new article from Datema Retail highlights how incorrect item entry contributes to retail shrinkage, and how the adoption of 2D barcodes can help US retailers minimize errors and improve inventory accuracy.
Why this matters for your business:
For US retail and F&B business owners, shrinkage due to incorrect item entry is a hidden cost that can erode profits. The shift to 2D barcodes offers a chance to improve accuracy at checkout and in inventory management. By adopting proper labeling practices, SMEs can reduce errors and enhance customer trust. This article serves as a reminder that technology alone isn't enough—accurate data entry is key to reaping the benefits of 2D barcodes.